For the HUMAN EYE CAMERA I started to compare the human eye to a camera. I found a lot of analogies in terms of optic and arrangement. But the brain struck me as the most important difference. It turns the image of our eye arround, it straightens out the image and it expands our field of view with our memories.
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Cameras, Future Gadgets 
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Pocket Hasselblad is a concept how it is possible to rethink the Hasselblad philosophy today, and put in new interpretations. My interpenetration was to follow the Hasselblad philosophy according to my understanding.
That means: find the solution the most simplest way, and as small as possible.
In my case I went on the way to make it the most simplest.
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